Bruce Bright | High Energy Leadership Expert, Turnaround Specialist, Business Coach, Dynamic Speaker

On Target Leading was founded by Lieutenant Colonel, Bruce Bright, USMC (Ret.). Bruce has a strong desire to help and encourage people using the experiences and lessons he has learned in business and in life. He founded On Target Leading with the goal of motivating others through speeches, seminars and coaching. Prior to founding On Target Leading, Bruce spent 28 years in service with the U.S. Marine Corps. His service includes four years as a Marine Infantryman and 24 years as a Marine F/A- 18 Fighter Pilot. Before retiring in 2007, he logged over 3,000 flight hours including two combat tours in the Middle East. His personal decorations include the Defense Meritorious Service Medal, the Meritorious Service Medal; the Air Medal with 1 strike/flight award, the Joint Commendation Medal, five Navy Commendation Medals (one with the Combat Distinguishing Device) and the Aerial Achievement Medal. After an exceptional career in the U.S. Marine Corps, Bruce traded in his flight suit for a business suit. Bright joined the civilian workforce as Director of Business Development at the Sanders Trust, a Commercial Real Estate Investment Firm in Birmingham, AL. There he earned the prestigious designation of CCIM (Certified Commercial Investment Member) and was recognized as an expert in the disciplines of commercial and investment Real Estate. He has personally been involved in over $100 million in investment transactions since 2007. Bruce earned his B.A. in Education, M.S. in Strategic Studies, and holds a PhD in Industrial and Organizational Psychology. He also earned the title of Eagle Scout. Now as the founder and Chief Energy Officer at On Target Leading and On Target-90, Bruce’s primary focus is to inspire others to live more fulfilled, more targeted lives. SPEAKING: Through our speaking engagements, Bruce provides energetic and interactive presentations in a variety of topics ranging from business strategy to personal success. Expect Bruce to engage audiences, encourage audience participation, and deliver motivational messages in fun and humorous ways that create memorable experiences and lasting impressions. BRUCE'S MOST REQUESTED KEYNOTES: • Communicating Across Generations It is an absolute fact that there are communication gaps between the generations. In this session, you will hear about some actions steps that will help bridge the gaps so multi-generations can come together for a common purpose. Learn how to harness the power of each generation through clear communication and mutual respect. In this keynote speech, the audience will learn: - How generations are grouped and what influenced their lives. - What motivates the different generations. - How best to communicate with each generation. - How to hire and retain the employees you want. - How to keep different generations interacting together in a constructive and positive manner. • High Energy Leadership When you look at successful companies like Southwest Airlines or Google, their power comes from their leadership. Their leaders are passionate and engaged. They operate with a clear vision that the entire organization can build upon. Learn how to lead with energy. Learn to define your goals in a way that will benefit your entire organization, inspire your team, and engage employees at every level. In this keynote speech, the audience will learn: - About how your energy level affects everything about you. - How to be aware of your energy level. - How to live a more fulfilled life by 'choosing' to shift your energy. - Next steps available to you that will help you move your life in the direction you desire. - How to always say 'YES' to your employees, children, etc. • Execute Like A Fighter Pilot Whether you are talking about his successful tours in the Middle East as a Marine F/A-18 Fighter Pilot or his successful real estate career as a CCIM (Certified Commercial Investment Member), one thing remains constant: On Target Leading founder, Bruce Bright ,knows how to successfully execute a mission. Learn how to apply fighter pilot mentality to your business. In this keynote speech, the audience will learn: - How to plan your business's mission for success. - How to distribute roles and responsibilities to your team. - Why communications are so important to success. - The most important step in the plan…the debrief. - How to keep the whole process positive. • Build Your Team To Win Selecting the best team for your organization is one of the most critical keys to success in business. In this session, you will learn what to look for in a new employee, how to get the most from your employees, and how to plan for success. The entire team needs to share a common compass in order to work together to find and stay on target. Learn how to steer your team to success. In this keynote speech, the audience will learn: - How to build the team you've always wanted. - How to retain the employees you want. - How to engage your employees and/or team members. - What it takes to build a trusting, caring company. - How all this can be completed from a positive position as the boss. • The Concerned Parent Raise responsible, respectful and strong children that are ready and prepared to meet the challenges of the world. Learn how you can make a positive impact in your children's lives while letting go of your frustrations. Help your children program their own life compass. Teach them to set goals and watch them flourish when they have a real vision for how to accomplish those goals. In this keynote speech, the audience will learn: - How your energy level affects everything you do. - How to assess where you are now in your relationship with your child. - To create a crystal-clear vision of the kind of behavior and relationship you want with your child. - About goal setting and how to teach your children to strive for and reach their goals. - How to always say 'YES' to your child's requests. - About your 'limiting beliefs' that may be sabotaging your ability to get the respect and good behavior from your child that you want. - How to use small crises to help children understand how to work through challenges productively. Contact Bruce and his team directly for full information on keynotes, bespoke sessions, booking information and speaking inquires.


Birmingham, Alabama
United States

Get Directions


  • Keynotes
  • Workshops
  • Breakouts
  • International
  • Training
  • Coaching
  • Consulting


5 Reviews
Booker Joseph, CLU, ChFC, FLMI, UnitedHealthcare Medicare Solutions
Your presentation was the highlight of our meeting.

Your presentation was the highlight of our meeting. Thanks again for sharing such profound sentiments in a very direct and hard hitting manner.

March 2019

Did you find this review helpful?

Edward M. Patterson, Assistant Executive Director, Alabama State Bar

OUTSTANDING…. I cannot tell you how very appreciated and respected you are, what an impression you made on all of us!

March 2019

Did you find this review helpful?

John Trawick, Senior Vice President of the Southern Company Services Commercial Operations & Planning
Lt. Col. Bruce Bright is a high energy speaker that kept our audience engaged.

Lt. Col. Bruce Bright is a high energy speaker that kept our audience engaged. His experiences as a U.S. Marine fighter pilot and his commitment to the men and women he served were inspiring. His discussion about the concepts of being a Servant Leader was especially meaningful to me and consistent with my own beliefs about the role of a leader within an organization. I would highly recommend Bruce to other organizations looking for a credible speaker to motivate their teams to have winning attitudes and produce superior results.

March 2019

Did you find this review helpful?