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Mary Byers, CAE, CSP| Author, Professional Speaker & Organizational Coach

Mary is the author of Race for Relevance: 5 Radical Changes for Associations. She's known for her energy and enthusiasm and is a skilled facilitator for leadership retreats, strategic planning sessions and difficult conversations. She's innovative in her approach and works collaboratively with clients to develop customized, meaningful and memorable learning experiences. Call Mary when you don't want the "same old-same old." Speaking Topics... • Race for Relevance: 5 Radical Changes for Associations This program provides a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Included is how to lead and manage for the future and how to look at your member markets and programs and services. Both seasoned professionals and tomorrow’s leaders will benefit from the thoughtful and practical approaches outlined for leading an association’s revolution. This program is not only focused on the “what,” but more importantly the “why” and “how.” • Road to Relevance: 5 Strategies for Competitive Associations Associations are confronted with unprecedented, ubiquitous, and relentless competition. Is yours well-equipped to respond? Take a thought-provoking look at how competition is threatening the relevance of associations and what can be done in response. Based on the best-selling book, Road to Relevance: 5 Strategies for Competitive Associations, this session features practical advice and compelling case studies. Learn how to adapt five proven strategies that have transformed organizations and create a roadmap to implement them at your association to ensure future relevance. • Tough Talking: Initiating and Managing Difficult Discussions Conversations are important catalysts in establishing a relationship; making a sale; managing conflict; or getting a team moving, back on track, or working together more effectively. This presentation addresses practical skills, phrases, and techniques designed to make even the toughest communication easier. It focuses on starting, continuing, and ending both new relationship and damaged relationship exchanges and provides practical advice on how to talk so people will listen and listen so people will talk. • Shrink to Grow: A Counterintuitive Path to Relevance Join bestselling-author Mary Byers, CAE for a thought-provoking conversation on how association strategy is changing as a result of an increasingly competitive environment. Understand where new competition is coming from and hear what she’s learned as she’s traveled the country working with a wide variety of associations and observed what thriving organizations are doing. Recognize the challenges of promoting a counterintuitive operating strategy and address the resistance you may encounter from volunteer leaders. • Personality Plus: Understanding Your Individual Leadership Style The best leadership teams are comprised of individuals who understand each other’s work and leadership styles and adapt accordingly. That’s why it’s important to take time to identify and analyze each other’s strengths and weaknesses—before, or shortly after, a working relationship begins. • How to Recruit the Brightest and Best Volunteers An association is only as good as its people. Consequently, you want the brightest and best individuals volunteering. But how do you make that happen? This program provides a practical, no nonsense model that you can take back and share with your association so that recruiting becomes more than just filling available positions. After this program, you’ll begin to think about developing your leaders in a whole new way.

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315 Bristol Road
Illinois 62629
United States

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  • Keynotes
  • Retreat Facilitation
  • Breakouts
  • Coaching
  • Difficult Conversations


5 Reviews
Brett Jeffery, Austalasian Society of Association Executives
Absolutely spectacular.

“Absolutely spectacular. I have so many people saying your presentation was so clear and concise. You had the answer we were looking for.”

August 2018

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Connie B. Smith, Senior Vice President, National Funeral Directors Association
the most audience participation I have ever seen...

“Your presentation on tough talk brought the most audience participation I have ever seen at a Leadership Conference. Kudos to you!”

August 2018

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Cynthia Ziegler CPCU, ARM, AAI, CAE, Executive Director, Casualty Actuarial Society
it was meaningful to everyone...

“I want to thank you again for the terrific session you led yesterday during our Leadership Meeting. People were talking about it all day and you really made a great impression and delivered messages that I think will help CAS move forward and hopefully deploy our resources more effectively…Not only was your presentation informative, what impressed many was that you really took the time to learn something about CAS and customized your talk so that it was meaningful to everyone.”

August 2018

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