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Sarah Sladek | Best practices to future-proof + engage the next generation now

Sarah Sladek's mission is to help organizations build better memberships, companies, communities, and teams by engaging future generations. As a best-selling author and CEO, she brings her expertise to 40+ events a year, presenting to audiences worldwide on how to drive stronger engagement with younger generations. Sarah's presentations have been described as rockin’, thought-provoking, a wake-up call, unique, buzz-worthy, and hugely relevant. Here's why: As a leading researcher of membership and employee engagement trends, she has authored five books and 10 research papers in the past 10 years. In addition, she either conducts audience research prior to her speech or live polls the audience during the speech. This ensures every speech Sarah presents is unique, relevant, customized—sometimes on the fly!—and tailored to the specific needs and interests of the audience. Audiences rave about her ability to deliver cutting-edge information in entertaining and provocative ways, blending pop culture with best practices, trend forecasting, research, and strategy. Sarah doesn’t just “talk the talk” – she truly walks the walk. After being promoted into leadership roles at a young age, she became aware of age gaps in organizations and their lack of planning for future generations. In 2002, she founded XYZ University, the nation’s first future-focused generational research and management consulting firm. Shortly thereafter, she founded the nation’s first business conference focused on bridging talent and leadership gaps in the workforce. She also authored curriculum for the first online course designed to help associations develop an engaging, future-focused membership strategy. The depth of Sarah’s expertise is unparalleled. She has been an advocate for younger generations and succession planning for 16 years. She brings this passion to the stage, inspiring audiences with her message and equipping them with tactics to succeed. Her most popular keynote topics include: • TALENT GENERATION Welcome to the Talent Economy-a 21st century economy characterized by unprecedented innovation, connectivity, disruption, and opportunity. And yet, job satisfaction is declining, employee turnover is skyrocketing, profitability is shrinking, millions of Boomers are retiring, and the impetus to close the widening gap between talent-development practices and business impact has never been greater. How is it possible we're in a Talent Economy and struggling to engage talent? For too long, we've just assumed there is no resolution, but Sarah Sladek proves otherwise. Drawing from documented workforce research, as well as her own ongoing study of generational impacts, Sladek's presentation cites numerous examples of organizations that have been capable of engaging employees in this era of disruption-what they did, why it worked, and how it's made a difference to the organizations' outlook and bottom line. Sladek proves that it's possible to create an organization designed to engage talent, and she provides audiences with the guidance to do it. • READY OR NOT, HERE COMES GENERATION Z Meet Gen Z. They didn't experience the typical childhood. The first generation of the 21st century came of age during the most disruptive decade of the last century. Born 1996-2009, Gen Z's arrival marks the end of clearly defined roles, traditions and experiences. Zs are more cautious and pragmatic, but they are also inspired to change the world - and chances are, they will. After all, Zs have been taught the skills to successfully defy the norm. While the spotlight has been on Gen Y/ Millennials for several years, Z is about to step into the limelight, and they are nothing like their Millennial elders. Undoubtedly, their arrival to the workplace will create another wave of change. Drawing from her own global research, Sarah Sladek's presentation brings Z's unique traits, expectations, and values to life, and identifies what organizations will need to do to prepare for Z and engage them as employees, consumers, members, and volunteers. • GENERATIONS@WORK A core challenge over the next decade will be to attract and retain a skilled workforce. This situation is exacerbated as companies find themselves managing four generations--each with their own distinct values and attitudes toward work. To successfully integrate these generations into the workplace, companies will need to embrace radical changes in recruitment, benefits, and culture. Using humor, pop culture references, and numerous best practices, Sarah Sladek shares valuable insights into what makes each generation tick, as well as successful motivation and management techniques to fuel teamwork and inspire organization-wide success. • WORKFORCE 2025 We're living in an era of incredible change, transitioning from an Industrial Era to a Digital Economy, and trying to navigate the largest shift in human capital in history. By 2025 the workforce will be considerably more diverse, mobile, and robotic, and 75% of the global workforce will be under the age of 40. Sarah Sladek's presentation presents in-depth insight into the trends, behaviors, and expectations of the future workforce and features strategies employers can use now to shape the future to their competitive advantages. Her presentation fuses humor with hard-hitting facts. She draws from her own research, and also showcases examples of fatal mistakes and tremendous successes in future planning. Audiences will learn the "Future First" strategy, as well as the chief workforce indicators of change, how to position an organization to be innovative and responsive to these changes, and how to attract top talent and win in the future's marketplace. • KNOWING Y: UNDERSTANDING AND ENGAGING THE MILLENNIAL GENERATION Shaped by economic recession, digital innovation, political revolution, and helicopter parenting, Generation Y, also known as Millennials, is often hailed as the future hope for our industries and government. Unfortunately, few organizations have been successful at engaging them. In this insightful, humorous, sometimes shocking view into the Post-Industrial Era mindset, Sarah Sladek delves into the management and marketing strategies your organization needs to engage this next generation now. Her presentation fuses economics and business insights with pop culture and social change, and draws upon the success strategies gleaned from considerable generational and organizational research. Whether you are trying to engage them as employees, members, leaders, or volunteers, Sladek's presentation will prove that knowing Y is a critical first step. • THE END OF MEMBERSHIP AS WE KNOW IT Sarah Sladek has studied membership engagement trends and economic shifts since 2002. She is the author of a best-selling book titled, The End of Membership As We Know It, and in this presentation she shares her research and analysis of why associations are failing and what they need to do to sustain and grow. Sladek has worked with more than 200 associations on sustainability and growth practices. Her insights prove that while it's the end of membership as we know it, there's a competitive advantage to associations that forge ahead with new engagement strategies and deliver more value than ever before. She effectively challenges associations to gain relevance and equips them with the insights and tools they need to successfully grow membership in this changing marketplace. ** for full information on Sarah's client options and service range including 'Training' click to her website from this profile **


Richmond, Virginia
United States

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  • Keynotes
  • Breakouts
  • Workshops
  • Consulting
  • International


6 Reviews
Our audience was buzzing all day...

Our audience was buzzing all day about Sarah Sladek's presentation! We heard so many remarkable comments about her message and the way in which she delivered it. She truly inspired and energized our audience!

April 2019

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Mercedes Benz
I am thankful for Sarah’s continued crusade ...

I am thankful for Sarah’s continued crusade to teach marketers like me how to engage younger generations and about the upcoming tsunami of consumers and employees about to crash in on U.S. commerce and employment.

April 2019

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UX for Good
She understands demographic shifts and how to exploit them.

Sarah Sladek was leading the charge for organizations and companies to adapt to younger members and workers long before anybody else. She understands demographic shifts and how to exploit them; her advice her tactically sound, easy to follow, and consistently right. Anybody honest enough to recognize they have a challenge before them should engage her in addressing that challenge.

April 2019

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