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Rob Jolles | Best-Selling Author, International Speaker & Coach

Best-Selling Author & Former Top Trainer at Xerox: • Co-creator of the Xerox Institute of Customer Education, managing the company’s highly touted customer sales training programs • Three-time bestselling author of How To Run Seminars & Workshops, Customer Centered Selling and How to Change Minds • Draws on his highly successful professional background to coach employees on customer-centered selling and influence training A sought-after speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide. Rob draws on more than thirty years of experience to teach people how to change minds. His programs on influence and persuasion are in global demand, reaching organizations in North America, Europe, Africa, and the Far East. And in showing clients not just “how to” but also “why to,” he stirs individuals and companies to create real, lasting change. Rob not only successfully sold for both the New York Life Insurance Company and Xerox Corporation, two of the most respected sales institutions in the nation; he managed their training as well. He co-created the Xerox Institute of Customer Education and was instrumental in creating, delivering, and managing Xerox Corporation’s highly touted customer sales training programs and was responsible for the training of all sales trainers within Xerox for over seven years. These programs, along with his staff of former Xerox Sales Trainers, have allowed him to amass a client list that reads like a Who’s Who of Fortune 500 companies, including Toyota, Disney, NASA, Nortel, a dozen universities, and over 50 financial institutions. A published author of three bestselling books, and President of Jolles Associates, Inc., his programs teach you the lessons taught by Xerox to their sales force and customers. His book, How To Run Seminars & Workshops, is now out in its 3rd Edition. This bestselling book has sold more than 100,000 copies over a 13-year span. His book, Customer Centered Selling, is a Business Best Seller that spent eight weeks at #1, over 100 weeks in the top 20, and is on the national Business Best Seller list. It was also named by Books, Etc. to the national “Top Ten Must Reads” list and released by Simon & Schuster in its 2nd Edition September 2009. Today, Rob’s keynotes and workshops attract many diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators. His best-selling books, including Customer Centered Selling and How to Run Seminars & Workshops, have been translated into more than a dozen languages. He currently lives in Great Falls, Virginia. MOST REQUESTED KEYNOTES: • No More Order Taking! • The Art of Urgency • How to Change Minds • The Many Myths of Selling • The Unique Art of Selling to Groups • Managing The Sales Force • The Selling Dilemma • Sales Secrets from the Cinema [visit Rob's website listed below for full details on Keynotes & Workshops]


P.O. Box 30009
Bethesda, Maryland 20824
United States

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  • Keynotes
  • Half-Day, One-Day, and Two-Day Workshops
  • International
  • Coaching
  • BreakOuts
  • Bespoke Training


4 Reviews
Robert Connor
El Reno, OK
SVP, Chief Marketing Officer

Rob spoke at an event for our clients who are very experienced and successful salespeople and are also hard to please. In addition, the speakers that we had at a previous event really knocked it out of the park. So, I was a bit anxious about Rob's presentation and how it would be received. When I told Rob about the previous speakers, it only motivated him to prepare even harder than normal. In short he did a fabulous job and we received very positive reviews from the entire audience who were very impressed with his approach to sales. We were so happy with Rob that we engaged him to speak at an all employee event. I would highly recommend Rob Jolles.

September 2018

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Glenn Cackovic
Wheaton, IL
Managing Partner

I first met Rob in 1993 when he delivered a presentation to an audience of seasoned sales professionals in the financial services industry. Not only did his presentation get their attention, it gained their respect as they realized his message would make them more successful immediately. Since then, I have hired Rob for over 50 different speaking and training engagements for not only my employees, but also my clients. Everyone should hear his message. He is the best.

July 2018

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Nick Damoulakis
Frederick, MD

Took our company to listen to Rob on his sales tactics. Great speaker with enough interaction to make it a impactful and meaningful experience. We have used his tactics in our sales process and we have experienced positive momentum.

June 2018

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