Philippa Gamse | Author, Speaker, Digital Marketing Expert & Business Strategist
Endorsed by Guy Kawasaki, Vint Cerf, Jim Sterne, Anne Holland, Avinash Kaushik, Beth Kanter, and more than a dozen senior business executives, Philippa is the author of "42 Rules for a Web Presence That Wins". A web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Philippa is a Professor of Digital Marketing & Social Media at Hult International Business School, and an instructor for the U.C. Berkeley Extension. She is also a Faculty member for Market Motive, a leading global provider of web-based digital marketing training, where she provides coaching, webinars and assessment for business professionals taking Master Certification courses. Originally from the UK, Philippa obtained a post-graduate qualification in Library Science from University College, London. She has 10 years of corporate experience in Europe, including several years as a consultant for Deloitte, before founding her own US-based consulting and speaking practice in 1995. Her clients have included Hilton Hotels International, Harley-Davidson Motor Company, Goodwill Industries, the American Association for the Advancement of Science, and Hanley-Wood Magazines. Philippa was the sole featured expert for the cover story on effective web strategies for UPS "Compass" Magazine Fall 2009, distributed to more than 1million businesses. She is a Certified Management Consultant - an ISO-accredited designation recognized in over 60 countries. The second edition of her critically-acclaimed book 42 Rules for a Web Presence That Wins was recently published in a second edition. SPEAKING: As a speaker, Philippa excels in stripping away the "geek-speak" and delivering practical, easy to understand, immediately applicable advice. She customizes each program with examples relevant to the interests of her audience, often conducting impromptu live "clinics" for the websites of participants. Clients appreciate it - over 75% of her speaking engagements come from referrals and repeat business. Most Requested Keynotes include: • Approaching technology strategy This program looks at new and emerging technologies, both of general interest, and customized for your industry. It discusses how these relate to your business; short, medium and long term planning; understanding the human issues and barriers to technology adoption; and evaluating your return on investment. • Beyond Hits: Mining for Gold in your Web Traffic Reports Understanding your traffic patterns is absolutely key to measuring the success of your site - but what do all the numbers and graphs really tell you? • Emotionally Connected Websites People make decisions emotionally, not intellectually. We all know that. So why do most Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response and ongoing return on investment? • Making the Internet Work for You No matter how far along you are in creating your Web site, you'll benefit from this seminar. Whether you are putting up a Web site for the first time or have been online since the beginning and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once. • The Top Seven Strategies for Website Success Seven critical strategic considerations, issues and opportunities for any company or organization with a Web presence - whether primarily business to business, or business to consumer. Offers plenty of customized examples, case studies and solutions. • Maximize your Web & Social Media ROI In a tight economy, CEO's and Controllers are increasingly demanding proof of return on their Website and social media investment - and rightly so. Yet in fact, the majority of businesses are leaving money on the table, or failing to take full advantage of revenue-generating opportunities from their Internet presence. And in many cases, executives don’t know about these losses, or how to detect them. So how do you effectively plan for and evaluate your online success? In this highly interactive program, Philippa shows you how to: - Define strategies for your Website and social media presence that ensure optimum support for your business and allow you to effectively measure results. - Derive meaningful and actionable intelligence (as opposed to “feel-good numbers”) from your Web analytics to direct ongoing improvements. - Designate appropriate management and implementation personnel, with an appreciation of the skills and knowledge required for each role. After attending this program, participants will have a clear understanding of the strategic “30,000ft view” of their Web activities. They will also know how to assign resources and responsibilities for optimum return on investment. ** for full information on Philippa's services and client options click to her website **
I enjoyed your session immensely! Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!
I can't wait to invite her back to Tennessee.
Philippa Gamse is an association executive's dream come true . . . Her topics are cutting-edge and she delivers her message in a simple, but effective manner. I can't wait to invite her back to Tennessee.
I thought you did a great job, particularly in substituting in the session for which you weren't the scheduled speaker. You can always tell which speakers are pros by how they handle the impromptu stuff.