Philippa Gamse | Digital marketing, digital analytics, business strategist, business school faculty
I've been working with Internet applications since 1991, when I was an early "Internet evangelist”. I started my consulting and speaking practice in 1995 to help businesses maximize the ROI on their digital marketing and digital business strategy. Since then, I've been working with business owners, marketing directors and C-Suite executives in both the US and Europe, helping them to implement holistic marketing strategies and to interpret digital analytics data for a real impact on the bottom line. These days, I'm also teaching a lot, both online and in the classroom, and in blended learning scenarios. I'm a business school professor and have taught post-graduate courses in the US, France and Qatar, and I'm also involved in developing and delivering multiple e-learning courses for working professionals globally in the digital space. In 2003, I was awarded the Certified Management Consultant designation. The ground-breaking "Seven Steps to Building Electronic Communities", which I co-authored with Terry Grunwald in 1993, is still cited as a foundational text for social networking, and was referenced in several United Nations publications. Endorsed by Guy Kawasaki, Vint Cerf, Jim Sterne, Anne Holland, Avinash Kaushik, Beth Kanter, and more than a dozen senior business executives, I'm also the author of "42 Rules for a Web Presence That Wins" (2nd ed.). I'm based in London and San Francisco.
I enjoyed your session immensely! Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!
I can't wait to invite her back to Tennessee.
Philippa Gamse is an association executive's dream come true . . . Her topics are cutting-edge and she delivers her message in a simple, but effective manner. I can't wait to invite her back to Tennessee.
I thought you did a great job, particularly in substituting in the session for which you weren't the scheduled speaker. You can always tell which speakers are pros by how they handle the impromptu stuff.