Nicola Smith | Professional Speaker & Innovation Consultant
Being born with a proclivity for non-conformity, Nicola Smith sees opportunity in an era defined by disruption. Her avid curiosity and a tendency to dive deep into subjects that spark her imagination, allow her to stand out by connecting the dots to forecast what’s next. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation combined with her 15 years of experience working with Fortune 500 brands on corporate innovation and R&D initiatives. As the founder of REBEL & REASON, a marketing/innovation consultancy and training company, Nicola provides customized solutions for brands, intrepreneurs and entrepreneurs offering her expertise and knowledge through in-person and online workshops, and one-on-one consulting services. Nicola is a professional public speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and enterprise innovation. Additionally, Nicola is a founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields, and Silicon Peach an innovation-focused speaking series. She currently serves on the Advisory Board for the Alliance Theatre, leading producing theatre in the Southeast. Nicola is also proud to be a member of Launchpad 2X's class of 2017. Before starting REBEL & REASON, Nicola spent 15 years leading strategy around first-to-market opportunities in social media, mobile marketing and content development, gestural, voice and touch-based interfaces, augmented reality and DOOH for a wide variety of clients including Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter’s, Chick-fil-A, Cisco, Toyota, AT&T, Nike, Pepsi, L’Oreal, IHG, Cox Media Group, P&G, and HP. Originally from South Africa, Nicola now lives in Atlanta, Georgia with her husband, two young daughters and her cat, Billy Bones. MOST REQUESTED KEYNOTES: * THE REBEL'S RULES FOR CREATIVE PROBLEM SOLVING IN THE ENTERPRISE* Throughout history it has largely been the rebels, the provocateurs and the non-conformists that have driven innovation and change. This is because rebelliousness is a defining characteristic of creativity and innovative thinking. Learn how to develop a sustainable culture of innovation within your company or team along with daily practices that will help you bring out your inner rebel and future-proof your brand against industry and competitive disruption. _______________________ * DIGITAL TO PHYSICAL - CONNECTING THE DOTS IN AN OMNI-CHANNEL WORLD* Over the past few years customer expectations around brand engagement and interactions have changed drastically, largely driven by the ubiquity of mobile, the growth of Big Data and advancements in both IoT and AI. Now customers expect a seamless and consistent brand experience regardless of where, when or how they are engaging or buying - online and off. For brands, this shift in expectation requires a holistic, integrated approach focused on creating frictionless customer experiences that span both digital and physical touchpoints. In this session, we'll look at best-in-class examples from brands leading the way in omni-channel commerce and experiences, learn how to optimize the ever-evolving connection between digital and physical and gain insight into how user expectations are affecting your brand from the outside in. _______________________ * 2018 MARKETING & CUSTOMER EXPERIENCE TRENDS * Disruption happens fast and for brands to stay ahead of the game, they need to know what is coming next. In this session we explore the top Marketing and Customer Experience Trends for 2018, what they mean for brands, and how companies can leverage them to create stronger engagement with their customers. Join us as we take a look at everything from Mixed Reality to AI, Chat Apps to IoT, Signaling to Influencer Marketing and more. _______________________ * THE REBEL'S RULES FOR NAVIGATING CORPORATE POLITICS* The term “Corporate Politics” often brings up negative associations like in-fighting, backstabbing and workplace pettiness, but what if you could reframe the idea of corporate politics as a positive one, one in which you employ strategies to fairly promote yourself and your cause within your organization? In this session we’ll look at Corporate Politics in this new light along with strategies and tactics to move your career forward and build a network of supporters and advocates at the same time. _______________________ CONSULTING SERVICES: Are you and your team stuggling to figure out how to stay on top of industry disruption? When it comes to making the important decisions around innovation strategy, cultural transformation or the integration of emerging technology and trends for your brand, wouldn’t it be nice to have someone with successful experience to guide you in the right direction? With deep experience in the retail, entertainment/media, QSR, CPG, finance and non-profit spaces, REBEL & REASON gives brands the tools and the strategic guidance needed to survive in today's rapidly evolving, global business environment. Our consulting services offer hands-on help with your brand or business, customized to your organizational needs, structure and budget. We work with a select number of clients each year on a one-on-one basis, please contact us below to learn more.
- Bespoke Programs
Loved it! Made me feel empowered and motivated to apply my learning.
I give her 5*****!
Nicola was fantastic, knows and is experienced in the subject, a terrific presenter, and able to be creative, helpful in the moment responding to questions from the class. I give her 5*****!
Nicola connects to her audience with fresh insights...
Nicola connects to her audience with fresh insights. Not only does she crisply explain her unique perspectives, she also tells her audience what they can do to be more effective markers.