James Lawrence | Iron Cowboy Redefine Impossible

James Lawrence, The Iron Cowboy, conveys rousing and influencing keynote presentations that embolden meaningful outcomes and improvements globally. Lawrence is a Guinness World Record Holder, endurance athlete, successful entrepreneur, husband, father, and renowned speaker. James has physically and mentally pushed limitations, broken barriers, and accomplished the seemingly impossible. He is able to illustrate his endeavors to his audience and through these experiences can inspire communities and organizations to elevate performance. Contact James and his team today for more information, to check James' availability or to book James to speak at your event! GUINNESS WORLD RECORD BREAKER & FAMILY MAN: James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family. 50, 50, 50: Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief. REDEFINING IMPOSSIBLE: Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won't want to miss this tale of adventure as they 'Redefine Impossible.'


Lindon, Utah
United States

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  • Keynotes
  • Breakouts
  • Workshops
  • International


3 Reviews
Listening to his story has inspired me to think bigger.

James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal/professional goals and motivated me to strive harder to accomplish them.

November 2018

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I would recommend him to anyone or organization.

His thoughts and presentation was 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.

November 2018

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Truly left us all inspired to dream big.

A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.

November 2018

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