Anat Baron | Keynote Speaker, Entrepreneur, Global Business Innovator & Brand Builder
Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker and force behind Mike’s Hard Lemonade sets her apart in the speaking world. A passionate problem solver and rule-breaking trend setter, Anat shares expertise gained in a wide range of industries to help your organization reset thinking, embrace change and overcome obstacles. Currently the CEO of Stashwall, Inc., an early-stage, game changing tech startup, Anat is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut— establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Anat’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn, and Radisson, and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and accurately predicted the exponential growth of craft beer. Always ready (and willing) to provide her point of view, Anat has been both in front of and behind the camera, on stage speaking to audiences of hundreds or thousands. She has been quoted or interviewed in 500+ TV, radio, print and online press outlets, including: CNN, Fox News, CBS, ABC, NBC, WB, NPR, Inc., Entrepreneur, New York Post, and Los Angeles Times. And if that’s not enough, Anat is currently writing a book focused on building and growing differentiated brands in an age of constant distractions and abundant choices. Driving Anat’s success as a business leader, speaker, and lifelong learner is her strong belief that organizations and individuals should thrive on change rather than fear it. She infuses this inspiring point of view into every presentation — motivating multi-generational audiences to take charge and galvanizing them into action. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world. TOPICS: • Staying Relevant in an Ever-Changing World The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the five biggest challenges we face today: 1) technology adoption, 2) the empowered consumer, 3) distributed everything, 4) the battle for attention, and 5) disruption everywhere Anat provides strategies for adapting to this new world by creating a “point of difference” and keeping customers and employees engaged. With a call to redefine innovation from the inside out, transform the customer experience, and focus on engagement and collaboration, she provides an action plan for embracing change and remaining relevant (for now). • Disrupt or Die: A Wake Up Call Disruptive companies insert themselves into established markets, posing a viable threat to incumbents. Look at how Amazon disrupted retail, how Netflix disrupted entertainment and how Uber disrupted transportation. All in the past 20 years! How will your organization thrive in a world where technology has challenged the status quo by creating new business models? Or where consumers are demanding more authenticity and transparency? Anat Baron delivers the wake up call you’ve been waiting for—and provides actionable ways to succeed. She shares real life examples of organizations reinventing themselves to win by embracing innovation, mastering collaboration and building community. This thought-provoking and informative presentation will give you strategies to bridge the gap and succeed as we race toward 2020 and beyond. • Winning the Battle for Attention Welcome to the Attention Economy. Every day, almost five billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Anat Baron shows you how to excel at capturing consumer attention and trust by delivering the right content in context: using the right information, in the right dose, at the right moment, on the right platform. She also highlights the enormous opportunity to create an emotional connection with customers through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, community and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it. • The Empowered Consumer You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in charge. Consumers are in control—they have more choices, abundant resources, and higher demands than ever before and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. They’re seeking meaningful experiences and relationships over transactions. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building trust based, personalized relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and have the agile leadership and transparency it takes to react in real time. • The Future Will Be Personalized Today’s consumers want what they want, when, where and how they want it, with the least amount of friction possible. This means that the era of search and discovery is giving way to the personalization age. As consumers’ every transaction and location are being monitored, tracked and analyzed, AI and machine learning will play a bigger role in predicting what they may want/need next. Personalization is fast becoming a staple of customer experience. Organizations will have to walk a fine line between giving their customers what they want and appearing sinister. It’s a catch 22—customers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized. Anat Baron dives deep and shows you how to break through and earn the trust of customers necessary to deliver the experiences they want. • Owning Your Superpower We may be living in a man's world but the times they are changing. While only 24 of the Fortune 500 are run by female CEOs, women are now the dominant force in small business ownership and succeeding in industries that were once taboo. One big advantage that women offer the business world (and management in particular) is that they have different sets of life and work experiences than men do. In turn, they provide different perspectives, opinions, and strategic thinking. Anat Baron delivers real world examples from her successful career in male-dominated industries including hospitality, entertainment, alcoholic beverages, and tech, and highlights how she shifted male-centered perspectives, expanded market share and increased profits by changing the focus. She was not only the only woman at the table but often, the first. She believes that it's time for women to have a larger presence in the business world and be taken seriously as executives and entrepreneurs. Anat shares the key leadership traits that helped her break the barriers to help women harness their superpower and claim their seat at the table.
We truly enjoyed her presentation.
“Anat provided insight into the ever-changing markets, which made the audience think about the future of our technology. She was able to help boost innovation through her examples and stories. We truly enjoyed her presentation.”
“Fantastic! Material and delivery were great. Clearly the highlight of the day. You touched on numerous topics that really resonated with all of us.”
Your talk was both educational and inspiring...
“Thank you for speaking to our leadership team. Your talk was both educational and inspiring, and most importantly asked the team to look within themselves to determine what they were going to do differently to win. Yours was the highest commented session of the day generating quite the buzz.”