Adam Hartung | Global Guru on Dynamic Strategy, Innovation and Managing External Disruptions

74% of long-term value creation comes from GROWTH. And the top 2% of best performing companies have an external focus. Simultaneously, most CEOs think their strategy will become outdated within 3 years, and their #1 fear is an external disruption that makes them obsolete. How can today's leaders exceed growth objectives while managing external threats to their relevancy - and even existence? Focusing on companies like Netflix, Amazon, Apple, Facebook, Google, Virgin and Tesla Adam Hartung can demonstrate how any company can fulfill its long-term value proposition by identifying key trends, building high value future scenarios and making the right bets to profit in growing markets. Adam's rich collection of case studies and stories keeps his presentation relevant and focused on your industry, business and marketplace. He reveals four steps to managing innovation that have proven successful over and over in a wide variety of industries for over a decade. Your leadership team and employees will understand what it takes to turn your organization in a new direction and seize new opportunities in a turbulent market through innovation creating growth. Example Topic includes: Windows 10 or Amazon Prime- What’s Your Future? Microsoft created and dominated the personal computer world. But users tired of unnecessary updates, especially as they shifted to mobile platforms that had advantages the PC could not match. Microsoft’s relevancy waned. Meanwhile rapidly moved from innovation to innovation, pioneering not only new products but entirely new business models that have shaken retail, distribution and consumer goods industries to their core. Leaders make choices. Is your future going to be a slow slide into irrelevancy, or are you going to innovate to grow? Understand how to resource your future to adopt market shifts and innovate for growth. Takeaways: > Why most failures arise from sticking to your core > How to identify external forces that put you at risk > Breaking away from what you do to refocus on what customers value > How to put resources where the payoff is greatest > How to make the right future bets ______________________________ Example Topic includes: Don’t Get Ubered, Be Uber Every company risks being Ubered - having their core value delivery system made obsolete by a far lower cost approach. WalMart became the world’s greatest retailer – bigger and better than anyone before. But Walmart’s future is now in the hands of innovator Amazon, who changed the game and Ubered the old "low cost" approach. Being good at what you’ve always done isn’t worth much when an innovator like Airbnb changes the rules. Learn how to avoid being caught off guard, and instead be a fast-adapting organization that leverages innovation to grow and succeed. Takeaways: > How to tame your fear of external disruptions > Why your greatest strength is also your greatest weakness > Succeed by seeing trends, and adapting to them > Change the rules, rather than excelling at the game, to win > Cut your risk while improving your gains ______________________________ Example Topic includes: Don’t Try To Be Superman - Be A Transformer Every superhero has a weakness. And competitors figure it out fast. Sears, Blockbuster, Hostess Baking – they were the best at what they did, until competitors destroyed them. Today’s new superheroes are destroyed as fast as they are born – Blackberry, mySpace, Sirius/XM….. Tomorrow’s winners are modeled on Netflix and Facebook – not trying to be Superman. Instead they pivot – adapt — using trends to transform rapidly - pivot - to meet changing customer needs and thus avoid becoming obsolete. Learn how you and your organization can be flexible to grow faster than competitors in an ever-changing marketplace Takeaways: > How to find your Kryptonite – it’s easier than you think > Recognizing your path to obsolescence > Using trends to leverage your success > Identifying game changing opportunities > Implementing Shapeshifting Teams Adam Hartung is the CEO of 3 companies, has been on several boards (including Audit Chair of a NASDAQ company,) is an NACD Board Leadership Fellow, an accomplished entrepreneur and corporate executive, and Harvard MBA and early colleague of Clayton Christensen FOR FULL INFORMATION ON ADAM'S CUSTOMIZED SPEAKING, WORKSHOPS AND COACHING VISIT https://www.ADAMHARTUNG.COM

How Netflix created an agile strategy that promoted innovation, faster growth and higher value creation


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14 Reviews
Erin Essenmacher
Expert on Strategy and Boards of Directors

From the first time Adam presented to an NACD (National Association of Corporate Directors) event he was a hit. Over 4 years he spoke at over 2 dozen events, some regionally themed, some industry or functionally themed, and our national conference. He led workshops and breakouts, and worked as a faculty member advising companies. He always had the highest marks at all events, and was easy to work with. The 4 years we engaged Adam NACD had complete success with his ability to engage incredibly smart audiences (boards of directors) on strategy, innovation and disruption so they could do their jobs better.

July 2018

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Mark Youngblood
Sarasota, FL
The best keynote on innovation and strategy ever!

I've known Adam for almost 20 years. His approach to innovation remains the most insightful on the marketplace. He helps his audiences understand where most fail to innovate, and why - then he shows audiences how anyone can succeed at innovation. Nobody presents on innovation, strategy and business success better than Adam Hartung. We were impressed with Clayton Christensen's books, but nobody presents more clearly, convincingly, engagingly and successfully than Adam. His track record speaks for itself!

July 2018

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Bill Adams
Ann Arbor, MI
Master Innovation and Disruption!

Adam can describe how to master innovation so simply that it defies your expectations. Yet, he was so powerful with our leadership team that we had him present to our clients, so they could improve their innovation management. This was so impressive we hired him to keynote our industry annual conference. To understand innovation and the fast pace of industry disruption today hire Adam Hartung

July 2018

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